Bracing for the Storm: Decentralized Cloud Could be Europe’s Silver Lining

By Kai Wawrzinek, CEO & Co-founder, Impossible Cloud.

  • 4 months ago Posted in

The digital clouds are darkening, and a storm is brewing. As of 2023, the cloud infrastructure that once promised endless scalability and cost-efficiency has hit a ceiling, sending shockwaves across the business landscape. The reality is stark: the existing cloud solutions are ill-equipped to keep pace with exponential data growth, and costs are spiraling out of control. The centralized cloud model, with its handful of dominating providers, is exhibiting cracks in its facade, putting businesses in Europe and around the world in a precarious position.


But amidst this looming crisis, a decentralized cloud holds the promise of reining in the runaway costs, boosting efficiency, and restoring digital privacy to businesses and governments. Forward-thinking companies must embrace this technology, not just for the economic benefits, but for the very essence of data ownership and digital autonomy.

Rethinking the Cloud: How Centralized Models Fail to Meet SMB Needs

As Founder and CEO of Goodgame Studios, I journeyed with the company from its beginnings as a startup to its ascent as one of Europe’s top mobile gaming developers. Engaging with major tech cloud vendors was an integral part of this evolution. However, as we expanded, a striking realization dawned on me: the prevalent cloud solutions were falling short, unable to cater to the dynamic needs of a growing business, especially in terms of cost and scale.

This deficiency was further intensified by the centralized business model that endowed a select few cloud providers with disproportionate control, inflating overhead costs in the process. Such a structure poses a formidable challenge for SMBs, which are essential for economic growth and often lead the way for innovation.

SMBs grapple with expanding data volumes, yet often lack access to affordable and efficient storage solutions. This mismatch can quickly hinder corporate performance. For instance, as data quantity grows, it accumulates “data gravity,” pulling in more services and applications - making data relocation costly and storage "near the edge" crucial to maintain quick response times.

The current centralized cloud model isn’t sufficiently equipped to handle the growing needs for affordable, scalable data storage at the edge. This year alone, cloud spending worldwide is set to reach $576.5 billion, and CIOs are struggling to wrangle the costs. Moreover, customers trapped in these centralized systems face hidden costs, such as API calls and egress fees, making data migrations and adjustments expensive and complex.

Alternatively, a distributed network of many (edge-) endpoints can address growing data volumes adequately, and a hypercompetitive, decentralized cloud services market will have the corrective market mechanisms needed to keep prices down.

So most SMBs face a decision: Transition at least part of their data to a decentralized cloud, or move back to on-premises solutions. In this regard, European companies face even more pressure due to added public policy concerns.

User Privacy and Digital Sovereignty Are at Stake

As digital borders between countries blur, there is growing concern that the citizens, businesses and Member States of the European Union (EU) are gradually losing control over their data. To this end, recent regulations by the European Commission to address the policy challenges posed by global tech behemoths, and Commission President Ursula von der Leyen’s emphasis on digital policy, underline the dire need for 'technological sovereignty' especially in critical areas like cloud storage of sensitive or personal data.

This policy creates a dilemma for companies handling European data. On one hand, efficient cloud-based applications offer a vital competitive advantage. On the other hand, since the top cloud vendors are US-based giants opposed to data sovereignty, businesses operating in Europe risk non-compliance by letting these large corporations control or access their data. And these issues are not confined to just Europe. Countries worldwide are implementing their own related or similar policies.

For instance, the US transatlantic data privacy framework initiative aims to address sovereignty concerns. Although many solid laws are pending, organizations should brace for stricter regulations that either provide clearer rules for data flow between countries or even echo GDPR’s privacy rights, like the California Consumer Privacy Act does.

Without more scalable and cost-efficient alternatives that better enable compliance with data privacy rules, independence from relatively unregulated US-based mega cloud companies remains a far-off dream. Cloud decentralization provides a cost-effective solution without corporate dominance, but businesses worldwide must first embrace it.

The Future of the Cloud Is Decentralized  

The volume of data created, captured, copied and consumed worldwide is set to reach 180 zettabytes by 2025. The current centralized cloud model is unequipped to handle this surge. And without a change, businesses risk higher costs, greater complexity, and for European companies, heightened compliance risks. 

Decentralized cloud technology will revolutionize digital storage and data management. It promises real-world benefits like enhanced security by removing a single point of failure, fewer bottlenecks, greater scalability, lower costs, and perhaps greatest of all, freedom from the control of large cloud vendors.

Implementing changes, particularly in technology infrastructure, can be daunting, but transitioning to a superior, decentralized cloud doesn’t need to be risky or complex. The shift can be tailored, progressive and require little upfront investment, while offering immediate benefits. It’s crucial to communicate this effectively, so businesses understand this technology as a real solution to Europe’s – and the world’s – pressing data-storage crisis.

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