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Zendesk Q&A with Emma Acton: Inside the shift to brand-led, AI-driven marketing

In a Q&A with Zendesk’s VP Marketing EMEA, Emma Acton reflects on how enterprise marketing is evolving. She discusses the shift towards brand-led demand, the continued evolution of account-based marketing, and the growing complexity of measuring customer journeys in an AI-driven environment.

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Zendesk Relate 2026: Velocity, vision, and the autonomous service workforce

At its 2026 Relate event in Colorado, Zendesk outlined its push towards an autonomous service workforce, revealing new AI platform capabilities. The event focused on balancing AI-driven scale with trust, governance, and operational resilience.

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Zendesk Q&A: Matthias Goehler on AI, automation, and the future of customer experience

Zendesk EMEA CTO Matthias Goehler discusses how AI is reshaping customer service, from automation and cross-channel experiences to security, human empathy, and the shift toward more proactive support.

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NEWS

Zendesk reveals autonomous service workforce

Zendesk has outlined a new AI-focused strategy for customer service centred on combining AI capabilities with human support workflows to improve operational efficiency and service delivery.

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NEWS

Cequence Security reveals agent personas for enhanced AI agent management

Cequence Security has introduced Agent Personas to provide more granular control over AI agent access and actions within enterprise environments.

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NEWS

Financial threats amplify: rising concerns in the industry

Cybercrime in the financial sector has intensified, with AI posing new challenges. CrowdStrike report finds that asset theft reached record levels in 2025 due to advanced tactics.

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Hundreds of new AI capabilities, expanded partnerships, innovative industry solutions, and...
Multi-cloud support, including Amazon S3, Google Cloud, and Microsoft Azure, eliminates file share...
Freshworks’ Freshservice ITSM software drives agility and cost savings for ITV’s support team...
Christian Stanford has been appointed VP of Partners for DigiCert in EMEA, where he will oversee...
An escalating cybersecurity skills crisis demands a fundamental shift in organisational strategy,...
Netskope's report highlights the communication gaps faced by I&O leaders in enhancing AI...
Latest Video

Stephane Zantain on Customer Engagement

Stephane Zantain, Head of Customer Engagement, Europe, at Capgemini Invent, explains why customer engagement depends on being able to recreate one-to-one relationships despite complex touchpoints.

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