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Why scaling AI is proving harder than launching it

Mike Fry, Infrastructure Data & Security Solutions Director at Logicalis UKI, discusses why many organisations are discovering that while launching AI is relatively straightforward, scaling it across the enterprise is significantly more complex.

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Zendesk Q&A with Emma Acton: Inside the shift to brand-led, AI-driven marketing

In a Q&A with Zendesk’s VP Marketing EMEA, Emma Acton reflects on how enterprise marketing is evolving. She discusses the shift towards brand-led demand, the continued evolution of account-based marketing, and the growing complexity of measuring customer journeys in an AI-driven environment.

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Zendesk Q&A: Matthias Goehler on AI, automation, and the future of customer experience

Zendesk EMEA CTO Matthias Goehler discusses how AI is reshaping customer service, from automation and cross-channel experiences to security, human empathy, and the shift toward more proactive support.

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The efficiency of the Freshservice ITSM solution accelerated the global hotel group’s digital...
AI adoption is increasing across organisations, despite ongoing concerns around security,...
An examination of how Atlassian’s Rovo and Teamwork Graph introduce AI-driven automation into...
Opens up a new dimension of monitoring for IoT environments.
AI skills provide operational benefits but introduce new risks, particularly in security-intensive...
Evolution of Kaseya VSA unifies management of rapidly expanding network of connected devices into...
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Stephane Zantain on Customer Engagement

Stephane Zantain, Head of Customer Engagement, Europe, at Capgemini Invent, explains why customer engagement depends on being able to recreate one-to-one relationships despite complex touchpoints.

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