NEWS
Zendesk Q&A with Emma Acton: Inside the shift to brand-led, AI-driven marketing

In a Q&A with Zendesk’s VP Marketing EMEA, Emma Acton reflects on how enterprise marketing is evolving. She discusses the shift towards brand-led demand, the continued evolution of account-based marketing, and the growing complexity of measuring customer journeys in an AI-driven environment.

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NEWS
Atlassian Q&A: Inside the company’s vision for AI

In this Q&A, Jamil Valliani, Head of Product for AI at Atlassian, discusses the company’s approach to AI, the role of context in enterprise workflows, and how tools like Rovo and Teamwork Graph are evolving.

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NEWS
Atlassian Team '26: The growing role of context in AI-driven workflows

At Atlassian Team '26 in Anaheim, industry leaders gathered to explore the next phase of AI, where context-aware systems and platform enhancements are set to redefine how work is automated and scaled across organisations.

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NEWS
Autonomous buying is here: Preparing for the era of AI-powered commerce

By Fiona Reid, Director of International Business at Pattern

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NEWS
Creating Pathways into Tech for Girls Means Starting Early

By Samantha Jennings, Head of Operations, Avella.

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NEWS
WAN acceleration: when to romance your data

By Graham Jarvis, Freelance Lead Journalist - Business and Technology, Trudy Darwin Communications

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NEWS
Why channel partners can’t afford to ignore first-party data

By Rishi Kapoor, Head of WW Partner Sales Engineering & Solutions: Technology & Innovation Partners...

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Videos

Adhum Carter Wolde-Lule, Director at Prism Power Group, highlights the fact that switchgear is fast becoming one of the biggest hidden constraints in UK (and elssehwere) commercial construction - with data...
Zeki Turedi, CrowdStrike Field CTO Europe, discusses the findings of the company’s 2026 Global Threat Report, which reveals that AI is accelerating the adversary and expanding the enterprise attack surface....
In this conversation, Daniel Welling, Co-Founder of MSP Finance Team, shares his perspective on the financial realities facing managed service providers today. He explores why profitability can be difficult to...
Data Centre World Frankfurt 2026

News

Arrow Electronics has expanded its agreement with IBM to make IBM Storage Protect for Cloud available to channel partners across EMEA through the ArrowSphere Cloud platform.
Former HP, ServiceNow and Okta partnerships leader joins to build out Cycloid's partner ecosystem across system integrators, MSPs and sovereign cloud providers.
600 billion annual impact: Aggregate downtime costs for the Global 2000 have soared 50% in two years.
New AI-driven Aternity innovations help enterprises prevent disruption, protect employee productivity, and advance autonomous IT operations.