December is the most important month of the year for UK retailer Marks and Spencer, and its advertising campaigns are the cornerstone of its holiday strategy. When its 2013 primetime Christmas TV ad campaign encouraged people to visit a dedicated website, it was vital it could cope with the spike in traffic. The retailer created a website using Microsoft Azure as it knew it would cope with the potentially high traffic in addition to saving on the expense of physical servers and internal IT...
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