Violin Memory appoints Andrew Perry VP of Global Channel Sales

The Violin Global Partner Program is designed to reward partners with increased revenue opportunities and market growth by providing flash to their customers as the transformational economic centrepiece for enterprise and cloud data centres and next-generation application and workload deliver solutions.

Andrew Perry joined Violin in January 2013 as the VP of US Channel Sales and has more than 20 years of sales and sales management experience including partner and distribution strategies for technology companies including Peribit Networks (Juniper Networks) and VitalSoft, a division of Lucent Technologies. Moving forward, he will focus his talents on the expanding global channel partner programs, services and support, and direct the efforts of the channel sales teams in the Americas, EMEA, and Asia Pacific regions.

Christian Putz brings extensive leadership across the EMEA channel having held previous roles at EMC, where he developed and grew EMC’s channel business. Christian will be responsible for growing Violin’s channel partner business through strategic relationships with reseller partners in all of Europe, Middle East and Africa. His expanded team includes Kamel Kerbib in France, Ashminder Ubhi in the UK and NI, Robert Schiller in Germany and Richard Ruddlesden as Business Development Manager for the Windows Flash Array EMEA.

"We look forward to partnering with Violin Memory to drive joint revenue as well as provide solutions to our end-users that address their business needs,” said Gabor Pap, Technical Director of Hungary-based Invigor Informatika Kft. "The channel organisation Violin has put together in Europe is outstanding and the Violin Partner Program delivers excellent tools that will benefit all Violin channel partners globally."

Violin’s new Global Partner Program, effective July 1, 2014, delivers a host of channel specific programs, support, services and tools to help channel partners better sell, support, and meet the needs of their end users. Designed with significant input from Violin’s channel partner community, Violin’s Global Partner Program is centred on delivering the utmost in Violin solutions to meet the business problems facing enterprise and cloud data centres.

Included in the Violin Global Channel Partner Program are:
· Deal Registration
· Protected Channel Discount Structure
· Partner Demonstration Units
· End-user Evaluation-to-Purchase Program
· Market Development Funding
· Case Study Reference Program
· Joint Go-to-Market Events
· Partner Press Program
· Sales, Technical, and Support Enablement
· Support and Service Revenue Program
· And Additional Programs

"We are excited to partner with Violin Memory to drive joint value for our end customers," said Niraj Tenany, CEO of Milpitas, CA.-based NetWoven. "The channel team and programs at Violin promises to deliver the right toolsets and services that will benefit all of Violin’s channel ecosystem."