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“Increasing sales effectiveness while improving customer service is a top priority for any business and our partners are no exception,” says David Ellis, director of strategy, Arrow ECS UK & Ireland. “By having access to technical and promotional information all in one place with links to complementary technologies, our partners can quickly find new sales opportunities and build their businesses with minimum effort with the hope of maximising margin.”
The Solution Station includes features to allow members, upon signing up for anaccount, to save their favourite solution searches and content to make it easier to reference them for future opportunities. Arrow Recognition Points are awarded to partners when they find, share and recommend content. Points canthen be redeemed against benefits within the Arrow Inpartnership scheme.
“For technologies like ours that are driven by strong partnerships with vendors like VMware, Solution Station provides a fast and effective means for us to expand into new markets,” says Mike Dunbar, vice president of worldwide sales, VDI, Pivot3. “Now, we can provide channel partners with selling tips, useful links and referrals all in one place, making it easier for them to work closely with Pivot3 and realise the value of incorporating ourtechnologies into their customers’ solutions.”
For vendors, Solution Station allows them to position their products against complementary technologies to enable the channel to easily identify additional revenue opportunities. It helps raise awareness of their technologies, helps them to increase their channel base and guarantees that their news, promotions, programmes, training and events are widely promoted.
