A new partnership between Innometrics and Nansen is setting out to offer companies a platform which aggregates customer information held in separate silos across the enterprise with online behaviour to create one powerful, actionable, real-time profile for each person.
This actionable profile data can then be pushed into any existing marketing, sales or customer services technology or platform to stimulate highly interactive and personalised conversations across all channels, domains and devices.
Innometrics’ Profile Cloud is a platform for creating actionable customer intelligence for omnichannel organisations, while Nansen works with clients to implement eCommerce and digital marketing strategies from concept design through to implementation.
“Profile Cloud is the last piece of the puzzle which makes everything come together in one place instead of having to deal with data in different applications,” explains Michael Jaderlind, CEO of Nansen. “We have started implementing it for a couple of different clients and have been impressed by how easy it is to implement and use.”
The partnership with Innometrics will allow Nansen to offer a platform which aggregates customer information held in separate silos across the enterprise with online behaviour to create one powerful, actionable, real-time profile for each person. This actionable profile data can then be pushed into any existing marketing, sales or customer services technology or platform to stimulate highly interactive and personalised conversations across all channels, domains and devices.
“Digital marketing campaigns are where Profile Cloud really comes into its own,” explains Matthias Ward, CEO of Innometrics, “Marketers have access to an in-depth customer profile with behaviour, interests and preferences which enables them to provide their customers with a highly personalised experience. Nansen is the perfect partner as the agency works on some highly innovative digital marketing campaigns and has a high level of expertise and knowledge in digital marketing.”
