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Equinix, Inc. and Tapjoy have announced that Tapjoy will pursue a hybrid cloud deployment within Equinix’s International Business Exchange™ (IBX®) data centre in Washington, D.C. (DA4), leveraging the access and multiple connectivity options that Equinix provides for the Amazon Web Services (AWS) Direct Connect cloud service. The move is part of Tapjoy’s strategy to scale its global business operations, strengthen the company’s data analytics capabilities, realise cost savings in the cloud and establish closer proximity to key mobile advertising customers and partners.
Equinix’s Washington, D.C. data centre campus, located in Ashburn, Virginia, is the largest Equinix data centre campus in the world and plays a significant role in the company’s expanding footprint of more than 100 data centres worldwide. By choosing this campus to house its hybrid cloud infrastructure, Tapjoy has access to the largest Internet exchange point in North America to help rapidly grow its business - with over 400Gbps at peak traffic as well as connectivity to rich business ecosystems comprised of over 10,000 cross connects.
As a leader in mobile app-tech and monetisation, Tapjoy drives engagement and monetisation opportunities for app publishers and delivers engaged consumers to the world’s biggest brand advertisers.
With its SDK in more than 200,000 mobile apps and rendering over 400 million advertisement offers per day, Tapjoy needed a partner to help support its future growth and investment in the cloud. Tapjoy chose Equinix for this hybrid cloud deployment given Equinix’s key advantages of a globally dispersed network of 100+ data centres, capacity and scalability. As an established AWS customer, Tapjoy also selected Equinix because of the connectivity options that Equinix provides for the AWS Direct Connect service, as well as Equinix’s unique ability to deliver exceptional performance and maximise cost savings in the cloud.
Tapjoy has more than 450 million monthly active users and more than 1.5 million completed ad conversions per day, and aims to augment its analytical capabilities by moving to Equinix, enabling it to parse a wealth of data to better understand what drives consumer interactions with mobile ads.
By deploying within Equinix’s Washington, D.C. data centre, Tapjoy will be able to access more than 500 content and digital media companies on Platform Equinix™, as well as leading mobile service providers and ad-tech companies.
