Gigamon demonstrates commitment and launches Enhanced Partner Programme for Value Added Resellers (VARs)

Reinforcing the Company’s deeper and stronger commitment to its channel partners, the Gigamon Partner Programme aligns resources, expertise and investments with partners who are committed to working closely with Gigamon to build successful practices around Gigamon’s market-leading visibility and security solutions. This new programme recognises the value of supporting the development of the VAR’s business with the introduction of expanded market development funds and significant investments in training programmes. Additional enhancements to the programme allow Gigamon to work jointly with partners to develop expertise, build awareness, and create demand in Gigamon’s significant high growth market.

“Our channel partners are a valued extension of our Gigamon sales force,” said Gigamon CEO Paul Hooper. “As our market continues to develop, our enhanced VAR Partner Programme will enable participating channel partners to leverage Gigamon’s differentiated technology with existing and future customers to support their evolution to the next generation business infrastructure.”

The new Gigamon Partner Programme includes:
Channel Enablement - The Gigamon Partner Programme is designed to equip partners for success. Gigamon provides its partners with solutions to help drive incremental revenue through comprehensive pre- and post-sales training certifications as well as marketing, sales and technical tools that help drive success in competitive situations.
Channel Development - The Gigamon Partner Programme is designed around a highly channel centric sales model. Joint business planning is at the heart of the partnership development model, supported by Gigamon’s worldwide Inside and Field-based sales teams. In addition, support is provided for joint marketing initiatives, including lead generation and market awareness programmes.
Channel Rewards - Gigamon Partner Programme members that demonstrate a strong commitment to Gigamon will receive generous benefits designed both to accelerate future revenue growth and reward current success.

“Partners are key to establishing scale and vital to Gigamon’s operations,” added Gigamon Vice President of Worldwide Channel Sales, Scott Sullivan. “We’ve been listening to our partners and have evolved our programme as an expression of our ongoing commitment to their success. We will continue to enhance the programme to provide partners with access to our expertise and new opportunities in this high growth market.”

The introduction of the partner programme has been well received by key industry experts and analysts, among them Kevin Rhone, director of ESG’s Channel Acceleration Practice, who commented: “Solution providers are adapting to transform their businesses today to match changing IT consumption models, and look to vendors to help them as they expand beyond their traditional comfort zones. Gigamon’s new partner programme comes with a significant commitment of people and resources on the part of the company to engage, support and reward those partners who invest to grow their Gigamon business. In our view, the redesigned package of financial rewards are set up in just the right way to motivate partner investment in developing the same technical, sales and services skills that are critical for growth and partner profitability. Gigamon partners should be very excited!”

Rhone’s views were echoed by Gigamon partners: “Working closely with Gigamon, channel partners are a critical component in their supply chain,” commented Mike Nowlan, vice president – security, virtualisation and networking, at Arrow. “This enhanced programme makes Gigamon a very attractive proposition, both for existing and potential partners. We’re excited about the potential to grow Gigamon’s partner ecosystem.”

“We at Comsource are excited about the new Gigamon partner programme and the value it brings to our organisation,” added Ryan Hyary, CTO at Comsource, Inc. “Gigamon's investment in its partner portal and online training tools allowed my team to come up to speed quickly, enabling us to articulate the value proposition of Gigamon's Visibility Fabric to our customers.”

“As an IT systems integrator and solution provider that focuses on providing our customers greater visibility into what is going on inside of their network, I have always been excited about our partnership with Gigamon,” said Justin T. Smith, president and COO of Brite Computers. “However, the launch of Gigamon’s new partner programme has once again increased my enthusiasm and commitment to our relationship. A very channel friendly organisation to begin with, Gigamon has taken it to the next level by committing even further to partners that commit to them. It’s definitely a win-win relationship in my opinion.”

David Watkins, VP alliances and channels – Americas, Dimension Data, commented: “Dimension Data is pleased to be part of the Gigamon 2015 Partner Programme, as it is enhanced to even further accelerate our strategic partnership. The completeness of programme elements expanding across training, engagement protection and marketing resources, to name a few, demonstrates Gigamon’s commitment to its partners. It is clear, partner success is important to Gigamon.”

"We are excited to see Gigamon take the next step in their channel programme. Supporting partners with increased access and resources will drive our success to new levels. The new programme is poised to enable and optimise larger opportunities and increased revenue," said Luis Palacio, vice president of vendor relations at FishNet Security.