Pure Storage and Arrow sign agreement

Pure Storage and Arrow today announce an agreement to drive adoption of the Pure Storage all-flash array via Pure Storage channel partners, within Europe, the Middle East and Africa (EMEA).

For the channel community, flash storage opens up new growth opportunities within the storage market. Arrow is adding extensive value in this segment and incremental services such as deal registration, and proof-of-concept management. A highly specialised team will deliver consulting, professional services, technical support and training on Pure’s solutions - serving reseller needs when implementing flash storage solutions within customer environments.

“It is imperative that there is support from distributors such as Arrow across a region in order to meet the needs of our rapidly expanding channel base” said James Petter, VP EMEA at Pure Storage. “Our partnership with Arrow in EMEA is central to our strategy and will expand Pure Storage’s reach within markets and across countries, boost VAR recruitment and maintain our commitment to operating as channel-focused business with approximately 50 percent of the transactions sourced by partners. Arrow will offer comprehensive value and choice to our partners.”