Cath Kidston, which sells home furnishings, bags, and accessories, products for kids and fashion with a distinctly modern vintage aesthetic, started as a small shop in London and now operates 230 stores in 18 countries. Cath Kidston is looking to expand rapidly in Asia, and today, opened its 28th retail store in Japan, having brought back its Japanese franchise business earlier this year. It chose NTT Com as its partner to deliver all round services in Japan to get its stores launched and offer continued support for expansion.
Karl de Bruijn, IT Director for Cath Kidston, UK said, “NTT Com’s knowledge of the local market and relationship with vendors there has been critical to the success of a project like this with a tight, four month deadline. We now have access to this regional expertise whilst taking advantage of NTT Com’s global quality of solutions and services – the worldwide network covering 196 countries and first class project management services in UK.”
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