Actifio and Arrow have announced their distribution agreement for Germany, Austria and Switzerland (DACH). The cooperation will see Actifio?s best in-class copy data virtualisation technology made more accessible to a growing number of resellers and customers across the region. After the success of the agreement in the United States, the move to EMEA is the next consequent step potentially towards a global cooperation. Arrow enables resellers to offer customised solutions to their customers, from the design and planning of a project to installation and support services.
"As a value added distributor, Arrow is a large and very important player in our region. We have seen how successful the partnership has been in the US, where the concept and technology of data virtualisation is already established," said Thorsten Eckert, Sales Director DACH at Actifio. "This is the natural next step to help enterprise customers in Germany, Austria and Switzerland better protect, access and move their data for critical use cases including backup modernisation, disaster recovery and test data management for application development."
The focus of the cooperation is on business development as well as the qualification and promotion of resellers and partners. Actifio will contribute its experience from successful data virtualisation projects in the region. After activating its broad network of customers, Arrow will be driving forward the concept of data virtualisation alongside Actifio.
"Actifio?s data virtualisation technology can be implemented across a wide range of industries and in various environments," said Jesper Trolle, vice president sales, marketing and services, EMEA, Arrow ECS. "We will identify key channel players and put them in a position to advise their customers on central data management, the advantages of virtual copies and the resulting business benefits based, all provided by Actifio's award-winning technology."
The collaboration also hopes to see a qualified growth of the Actifio partner network and thus create new opportunities in the market. In turn, Arrow expects to benefit from being able to access Actifio's technology, allowing the company to fulfil some of the growing demand for efficient data management solutions.
The cooperation is not only intended to grow the number of resellers and systems integrators focused on data virtualisation, both companies also plan to penetrate the market in cooperation with their existing customer base, programs and resources.
Actifio partners benefit from the cooperation through joint marketing activities and enhanced communication around data virtualisation. Smaller system integrators and channel partners will leverage by their customers being better informed about the advantages of data virtualisation.
