The solution gives telecom and media service providers insight into customer behaviour with predictive scoring for real-time decision making. It uses the open and scalable Hitachi UCP architecture, which is designed to support high-performance, mission critical workloads and scale without disruption. With the ability to proactively address customer attrition, service providers can gain competitive advantage and increase customer satisfaction and loyalty by identifying churn-prone subscribers and creating targeted retention offers before customers defect.
"With continuous technological advancements, relatively short product and service lifecycles, growing content consumption, and highly competitive marketing among vendors, customer churn is a significant issue in today's global telecom marketplace. Equally important is a proactive approach to customer retention, satisfaction and loyalty, which can all grow revenue and increase profit," said Sean Moser, senior vice president, global portfolio and product management at Hitachi Data Systems. "The new Hitachi UCP 6000 for Predictive Analytics solution enables deeper insight into customer behavior and provides data that improves the customer experience."
Introducing UCP 6000 for Predictive Analytics
The Hitachi UCP 6000 for Predictive Analytics is built upon the highly scalable Hitachi UCP for SAP HANA converged infrastructure solution, which can help customers achieve faster time to value. With its fully integrated enterprise-class storage, networking and blade servers, UCP 6000 for SAP HANA delivers simplified deployment of SAP solution environments, speeds time to value, removes IT infrastructure disruption and ensures the highest levels of application performance.
As part of the solution, SAP HANA and SAP Predictive Analytics allow users to run predictive models on massive amounts of data from external data points and provide forward-looking actionable insights in seconds. To further enable users to tap the value of their data and translate it into tangible business outcomes, the new Hitachi UCP 6000 for Predictive Analytics solution uses the functionality of SAP(r) Predictive Analytics software, which automatically handles the wide dataset and improves both efficiency and effectiveness of predictive modeling.
Responsible for leading the strategic alignment, coordination and governance of objectives and expectations across all of Hitachi, Ltd., Jon Schmidt, vice president, Global SAP Alliance at Hitachi Data Systems, said, "Hitachi Data Systems and SAP both see the immense opportunity to translate the growing value of data into tangible business outcomes for our customers. By combining our skills, solutions and expertise, we can help our customers identify the business needs, trends and opportunities that can provide a competitive advantage and ultimately lead to business success."
