"Splunk Enterprise helps maintain the performance of KurtGeiger.com, which means our key digital revenue source keeps sales flowing,” said Adam Bidwell, e-commerce systems architect, Kurt Geiger. “Since deploying Splunk Enterprise, we are making more informed, proactive decisions instead of reacting to customer complaints when things go wrong. We are also starting to pull data in from all over the business and connect it together to map the customer journey both online and in-store."
Monitoring web traffic means that Kurt Geiger's e-commerce team can consistently deliver an optimum shopping experience, even during peak sales seasons such as the annual Black Friday surge. Traffic insights also help the team investigate malicious behavior and identify suspicious bot crawling activity. The team can drill down and act on anything unusual, protecting site uptime and customer experience. Since moving its website infrastructure to the cloud on AWS, Kurt Geiger has relied on Splunk Enterprise and the Splunk App for AWS to gain holistic visibility into the cloud environment and manage costs and activity more efficiently.
"A real-time understanding of online performance is vital for any modern retailer to better serve the customer and stay competitive," said Shay Mowlem, vice president of product management and product marketing, Splunk. "By transforming the massive volumes of machine data that already exist within their business into useful insights, retailers can capture more revenue, improve the customer experience and mitigate security risks."
