TmaxSoft, a global software innovator focused on cloud, infrastructure, and legacy modernisation, has appointed new country managers in France, the DACH region, and in Spain and Portugal to continue its rapid EMEA expansion. The new country managers are tasked with identifying and responding to local market demands as a key component of the company’s growth strategy.
In 2016, the company established TmaxSoft EMEA headquarters in London to drive localised sales and marketing efforts across three existing subsidiaries in the U.K., Russia, and Turkey. To build on this effort, the new leaders will capitalise on the continued need for alternative enterprise software solutions in the EMEA market:
- France: Timoth?e Wirth joins TmaxSoft from Lithium Technologies, where he managed the company’s West region. Wirth also has experience developing and implementing successful strategies to engage customers across EMEA for companies such as EMC and Sybase. Wirth will also lead Italy and Belgium.
- Germany, Austria, and Switzerland (DACH): Thomas Hellweg will lead TmaxSoft’s DACH region. Hellweg has a varied and illustrious career in the software industry spanning companies such as Oracle, IBM, and Microsoft. Hellweg will also manage Luxembourg.
- Spain and Portugal (Iberia): Alvaro Ansaldo joins TmaxSoft with experience building customer strategies at companies such as VMware, where he was the Sales Director for Large Accounts. He has also held sales leadership roles at IBM, Microsoft, and Oracle.
In France, leveraging the strong networks across established markets in Germany and France will be key for creating new market opportunities, Wirth said:
“We have the unique opportunity to join TmaxSoft forces across EMEA to deliver unparalleled value for customers. This will be a game-changer for organisations looking to shed antiquated IT infrastructure to accelerate their growth.”
New DACH region head Thomas Hellweg said he will also look to leverage the region’s collective strength.
“The DACH countries accounted for around a quarter of the total EMEA software market in 2015, and the German market alone is forecast to reach ˆ22.6billion in value this year,” Hellweg said. “There is a fantastic opportunity for innovators like TmaxSoft to come and challenge the incumbents in the market. In the enterprise database and mainframe markets, legacy vendor lock-in can prevent organisations from reaching optimum growth. That’s why I’m excited to offer TmaxSoft’s innovative solutions to the market.”
Spain’s Alvaro Ansaldo said modernising legacy IT infrastructure will be a crucial component to growth in the country.
“Heading up Iberian sales efforts for both Oracle and VMware, it became clear to me that the Spanish market is ready for alternative approaches to enterprise software,” Ansaldo said. “Many digital businesses here find themselves stuck with legacy architectures that prevent them from reaching their full potential. TmaxSoft has exciting IT solutions that can make organisations more successful, so I am eager to start bringing these to the fourth largest enterprise software market in EMEA.”
According to Joshua Yulish, Global CEO at TmaxSoft, 2016 was a strategically important year for the company as it seized on opportunities to grow in the infrastructure and database markets to become a truly global company. To continue this trajectory of growth in 2017, Yulish said it was important to hire personnel with experience and success at the highest levels.
“It’s no coincidence that we’ve appointed proven senior sales and business development people to lead operations in these new markets,” Yulish said. “Our new country managers have succeeded at some of the most respected companies in the industry and will help TmaxSoft continue to disrupt the status quo as we offer our more customer-friendly alternative to the global marketplace.”
TmaxSoft has also appointed six new country managers in Asia to drive localised growth across the APAC region. These appointments will tap into the region’s increasing need for innovative enterprise software to drive TmaxSoft’s expansion.
