The addition of Spotfire® technologies, part of the TIBCO Connected Intelligence platform, is part of the betting operator’s strategy to help smaller industry players monitor their betting activity and benchmark their performance in a simple, intuitive way. Pre-configured templates for data preparation, visualisation, and predictive analysis cover both real-time data and historical intelligence for statistical analysis to create a full picture of activity and quick, easy comparisons with competitors.
“New and smaller companies who don’t necessarily have internal technical expertise may require more handholding when it comes to odds monitoring,” said Mark Greatorex, vice president sales, EMEA, TIBCO. “Spotfire offers a simple log-in portal and live dashboard for straightforward benchmarking and reporting of how they are doing within a particular market. This becomes a vital tool for driving continual improvement and faster, smarter decision-making in an industry which demands the quickest of reactions to rapidly changing conditions.”
The data and analytical tools combine to provide an overview of general market trends, pre-game and in-play odds, as well as highlight specific match markets, which are contrary to these patterns. Users can, for example, compare the top 10 highest-performing bookmakers for the selected hour of the day, while also breaking down the data by sports, bookies and odds type, as well as for single matches. Furthermore, as betting patterns can highlight potentially fraudulent activity for investigation, Spotfire will be utilised to provide visual insights for TXODDS’ ongoing work in sports integrity.
As a business that is underpinned by handling constant streams of information in real-time, TXODDS cites TIBCO’s integration capabilities, which combine real-time data with historical intelligence in one seamless feed, as a core driver of speed and innovation. In total, this collaboration has removed latency, improved transparency, and increased profits for TXODDS.
“Both TIBCO and TXODDS define themselves as real-time data specialists, which is why this union is driving deeper insight and integrity into the betting industry,” said 
Einar Knobel, chief executive officer, TXODDS. “Adding Spotfire to the proposition heightens the opportunities for a broader section of the global sports betting industry to connect directly to, and respond to, events happening 24/7 in the marketplace. In turn, it will also help us meet the growing expectations of today’s more informed sports betting professional.” 
