“The introduction of the General Data Protection Regulation (GDPR) in the European Union put data privacy on the agenda and significantly increased consumers' awareness of their privacy rights,” said Nick Shaw, EMEA Vice President and General Manager, Norton. “Yet, consumers are still willing to trade their personal data out of convenience and to get more perks.”
“Our cyber safety is inherently tied to trust,” said Samir Kapuria, executive vice president and general manager, Consumer Digital Safety, Symantec. “Most consumers are aware their data is being captured from the websites they visit, the social media they share and the apps they use, and trust their information is being properly secured. However, these same consumers are often unaware how and why data is captured and what companies do with it. The sheer amount of personal information being collected about us shows no signs of slowing and there is greater value placed on it than ever before.”
Additional UK findings include:
Kapuria adds, “Although consumers want greater control over their privacy and action taken against those that mishandle personal data, they want this control to come without hassle or cost, so they are willing to take risks in favour of convenience. Convenience continues to reign supreme when it comes to sharing personal data.”
What’s Next for Cyber Safety?
Over the last year alone, nearly 17 million British consumers experienced cyber crime – that’s a third of Brits (33 percent) – and 62 percent believe it’s likely they will experience cyber crime in the next year. In fact, 60 percent believe they are equally or more likely to experience cyber crime than they are to get the flu! As a result of cyber crime in the past year, losses totalled an estimated £1.7 billion and 92.7 million hours lost dealing with the aftermath, with two out of five (38 percent) spending a week or longer dealing with the problem.
There are several best practices consumers can follow to help safeguard against online threats:
· Never open suspicious-looking emails: Cyber criminals send fake emails or texts that may look legitimate. The links in these emails or texts contain malicious software that can download malware and spyware. The software may be able to mine your computer for personal information, which is then sent to a remote computer where the attacker could sell the information on the dark web or use the information to commit identity theft.
· Make use of a VPN on public Wi-Fi: Many public Wi-Fi connections are unencrypted. This could give cyber criminals a chance to snoop on data being sent and received by your device. If there are software vulnerabilities on your device, attackers can inject malware to help them gain access to your data. In some cases, attackers create fake Wi-Fi hotspots purporting to be legitimate networks.
· Own your online presence: Carefully read the terms and conditions before opening an account or downloading an application, including social media accounts. Be sure to, set the privacy and security settings on web services and devices to your comfort level for information sharing.
· Get two steps ahead and manage your passwords: Switch on two-step verification or multi-factor authentication wherever offered to help prevent unauthorised access to your online accounts. Always change the default passwords to something strong and unique on your devices, services, and Wi-Fi networks.