Today’s leading businesses are adaptable, people and purpose focused, according to a major new study from Vodafone Business. The report identifies the attributes of the most resilient ‘future ready’ organisations and their responses to common business challenges before, during and beyond the COVID-19 crisis.
Making up 20% of all companies, ‘future ready’ businesses (FRBs) can be identified by six unifying characteristics, including adaptability, an openness to technology, and clear transformation goals.
The Covid-19 crisis has been one of the biggest business disrupters since the 1930s, yet businesses displaying ‘future ready’ characteristics are more confident they will continue to succeed:
Vinod Kumar, CEO, Vodafone Business said:“Covid-19 has forced rapid change for everybody. However, some businesses are better prepared to deal with the issues that have arisen, and we want to help all organisations understand what they can do to match these ‘future ready’ companies.”
Employees have taken centre stage, particularly for FRBs:
Societal attitudes and consumer expectations have changed, and businesses have moved to focus on ethical behaviours or to find a purpose beyond their core offering:
Covid-19 has proven that work can be done differently and from anywhere. Businesses need to adapt to this new way of working in order to survive: