Adam Raymond, Sales Manager UK & Ireland at SWEP International, discusses the increasing pressures on data centre cooling thanks to the AI explosion, explaining how liquid cooling solutions - rear door heat exchangers, direct to chip and immersion technologies - will play an increasingly important role in a likely hybrid cooling future. Adam also explains the role that SWEP’s heat transfer expertise and Brazed Plate Heat Exchanger (BPHE) technology have to play in this rapidly evolving data centre landscape - where the heat recovery possibilities are also being explored.