Jason Feist, senior vice president of cloud marketing, Seagate, discusses the findings of the company’s recent Decarbonizing Data report, which highlights the growing sustainability challenges facing data centres as enterprises scale to meet the demands of AI. Jason believes that sustainability cannot be solved in isolation. A holistic approach spanning infrastructure, life cycle management, and industry-wide accountability can ensure that the growth of AI and data centre operations does not come at the expense of the environment.