Delivering digital transformation without the elephant sandwich

Matthew Irish, General Manager, Digital Services at Apogee Corporation, explains how and why many companies still find the idea of digital transformation overwhelming with multi-year projects that cost a fortune and never seem to end. Too often, businesses try to swallow the entire ‘elephant’ at once, leading to a massive, expensive, company-wide overhaul that creates more chaos than it solves. Matt outlines an alternative, smarter, less stomach-churning way to approach digital transformation. Instead of a huge, high-stakes project, he recommends a step-by-step approach that tackles one process at a time, making it easier to manage, less disruptive, and way more effective.