Digitalisation World

GPU are poorly used despite their cost

Published in Digital Business

Laurent Gil, President of Cast AI, discusses the findings of the company’s 2026 State of Kubernetes Optimisation Report, a comprehensive analysis of GPU, CPU, and memory utilisation across non-optimised Kubernetes clusters. Drawing on data from tens of thousands of clusters, the report delivers a clear and urgent message: GPU are poorly utilised despite their cost, at 5%; the efficiency gains that Kubernetes was designed to unlock are not emerging naturally with scale, and the gap between what organisations are paying for and what they are actually using is widening.

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Reimagining EMEA Marketing: Scaling Strategy in the Age of AI

Published in Digital Business

In this interview, Emma Acton, EMEA VP Marketing at Zendesk, discusses how marketing is evolving across a highly diverse regional landscape. She explores the tension between brand building and demand generation, the realities of account-based strategies, and the challenge of making complex martech ecosystems work seamlessly. Acton also shares her perspective on how AI and automation are reshaping marketing across EMEA markets.

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Rethinking marketing across EMEA: scale, strategy & AI

Published in Partner

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Inspiring the next generation of digital technology talent

Published in Hosting + Colocation

Rory Flashman-Wells, Co-Founder, National Data Centre Day, and Managing Director at Spa Communications, and Duncan White, Senior Director of Communications & Marketing at AtlasEdge, National Data Centre Day supporting company, discuss the #BackToSchool theme of this year’s National Data Centre Day. With 12th September marking the second year of the NDCD awareness campaign, both Rory and Duncan are excited as to the opportunity to bring data centre education into classrooms over the coming months, ensuring that the UK has the right quality and quantity of digital infrastructure workers ready to deliver the country’s AI-fuelled, sustainable data centre growth programme.

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Strengthening cyber threat intelligence through information sharing and collaboration

Published in Partner

In this interview, Lee Clark, Cyber Intelligence Production Manager at RH-ISAC, discusses the evolving role of threat intelligence. He explores how organisations are shifting from reactive security approaches toward more actionable, collaborative intelligence sharing models. Clark also reflects on emerging threats, the role of AI in cybersecurity, and the importance of cross-industry cooperation in strengthening collective defence.

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Improving Cyber Threat Intelligence Through Collaboration & Shared Insights

Published in Digital Business

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Rising customer expectations & the future of human-centric, AI-powered employee service

Published in Digital Business

In this conversation with Vishnu Parimi, VP Employee Service at Zendesk, we explore how organisations are responding to rising customer and employee expectations through more connected, scalable service models. It examines the balance between AI-driven efficiency and keeping employee service human-centric, along with the role of integration, data, and automation in improving speed and experience across global teams.

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