NEWS
Strategies for MSP growth and success

Gary Pica, Founder, TruMethods, a Kaseya Company, discusses the findings of Kaseya’s 2025 State of the MSP Industry Look Ahead: Trends, Growth and Strategies for Success report. While MSPs have many opportunities to increase their profitability thanks to solutions focusing on cybersecurity, reducing complexity, automation and AI and cloud, alongside maximising managed services and co-managed IT services, a majority of them have perhaps yet to understand how best to achieve the balance required between educating their customers and selling to them.

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Shaping the future of cybersecurity through channel excellence

Craig Patterson, recently appointed Global Channel Chief at Exabeam, discusses his new role as he leads will lead efforts to drive innovation and collaboration within the channel ecosystem, enhance go-to-market strategies, and expand the company's footprint through strategic partnerships. Craig is joined by James Anderson, VP International Channels at Exabeam, to discuss the company’s recent technology announcements and the growing AI security challenge – and how Exabeam’s security analytics and SIEM solutions can help organisations to develop a Zero Trust for AI strategy.

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Sectigo launches Certificates as a Service (CaaS) and PQC Labs to provide crypto agility

Jairo Fraile, vice president of global partner sales at Sectigo, discusses the company’s recently introduced cybersecurity innovations – the CaaS subscription-based certificate management solution, which revolutionises how partners manage and monetise digital certificates, empowering them to automate and future proof their customers’ businesses; and Sectigo PQC Labs, which addresses today's urgent need for a quantum-safe, practical and scalable platform to test, validate and support an organisation’s safe transition to quantum-resistant cryptography.

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Empowering channel partners to elevate their customers’ cyber resilience and profitability

Larry Meador, recently appointed Channel Chief at Cavelo – focused on attack surface management for MSPs, explains how his work with the company as an advisor persuaded him of the ‘incredible potential of the team and the platform’. Larry is looking forward to helping Cavelo continue to deliver innovative technology and best-in-class customer service – working as a true partner to MSPs and MSSPs, helping them grow their businesses and delivering unmatched data insights that transform how they support their customers.

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MSPs need to tread softly when it comes to security-stressed SMEs

Antoine Jebara, GM of MSP Business and co-founder at JumpCloud, explains how SMEs want help with any number of security-related challenges – including AI, the threat to innovation, ensuring a seamless user experience, shadow IT, tool sprawl and identity and access management – hence they are increasingly turning to MS(S)Ps. However, SMEs are also understandably nervous when it comes to security, so they want outside assistance but still want to feel in control.

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Empowering SMEs with AI

Vicky Critchley, CEO of Truly SMB, explains how this recently launched, forward-thinking tech company is on a mission to help small and medium-sized businesses (SMBs) harness the power of cutting-edge artificial intelligence (AI) technology. By delivering practical, accessible solutions tailored to the needs of their clients, Truly SMB aims to close the gap between SMBs and the tools they need to compete in a fast-changing digital economy.

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Key storage trends for 2025

Eric Herzog, Chief Marketing Officer at Infinidat, explains how Generative AI (GenAI) and next-generation data protection are driving new and interesting conversations about what enterprises will do with their storage infrastructure in 2025 to accommodate these significant developments, as part of the company’s Top 5 Storage Trends for 2025: 1) Generative AI: The Rise of Retrieval-Augmented Generation (RAG) 2) Next-Generation Data Protection: The Shift to Cyber Focus, Recovery First 3) Hybrid Multi-cloud Storage: The Best of Both Worlds (On-premises & Public Cloud) 4) Automation & Optimisation: The Demand for More Efficient Enterprise Storage Continues 5) Data Infrastructure Modernisation: The Next Steps with a Unified Approach

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Passionate about patch management, RMM and MDM

Jonathan Crowe, Director of Community at NinjaOne, introduces the company - its RMM and MDM solutions, the recently introduced Patch Intelligence AI for Patch Management feature, how NinjaOne helps MSPs to stand out in a busy Channel marketplace and finishes with some hints as to what innovations are on their way for 2025.

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Monica - the MSPs' AI SuperCompanion

Arvind Parthiban, CEO and Co-founder of SuperOps, discusses the recent launch of Monica, an AI-powered SuperCompanion designed specifically for MSPs. Arvind explains that Monica is ‘not just another’ AI chatbot—as an AI SuperCompanion she elevates MSP productivity, boosts profitability, and enhances efficiencies through personalized and hyper-contextualized insights and solutions.

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AI Transform - Interview with NetApp

Kirsty Biddiscombe, AI, ML and Data Analytics lead for NetApp EMEA, discusses the challenges and opportunities of enterprise AI - with the focus very much on the current skills shortage.

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Inevidesk expands VDI channel partner ecosystem

Tim Whiteley, Cofounder of Inevidesk, has added three new partners to its channel partner programme, as part of its commitment to bringing the benefits of virtual desktop infrastructure (VDI) to the widest possible range of organisations and users, from office workers to those with the highest graphical demands. By challenging the limitations of traditional public cloud and big tech offerings, Inevidesk enables its partners to offer high-performance VDI at an accessible price point.

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News

Industry-first availability for AMD inference-optimised GPUs to build and scale AI-native applications.
Other key findings include a resurgence of cryptomining malware, an increase in signature-based and social engineering attacks, and increased malware attacks across EMEA.
Hitachi Vantara Virtual Storage Platform supports future data demands and provides resilient infrastructure.
SolarWinds has shared the winners of its 2025 EMEA Partner Awards. The awards recognise the impressive growth and dedication within the distribution and reseller partner community over the past year.

Expert Opinions

By Andy French, Director of Product Marketing at Object First.
By Jonathan Dedman, Director at Cloudhouse.
By James Moore, VP EMEA Sales at DoiT International.
By David Coleman, Director of Wireless Networking at Extreme Networks.