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93 per cent of businesses cannot use analytics to predict individual customers’ needs

Lack of predictive analytics traps customers in vicious cycles based on their past selves.

Gut-feeling more important than data-led decision making?

Despite more data than ever, businesses are missing out on growth opportunities as pace and...

Brands under pressure to turn data insights into better apps and digital services

New data highlights the importance for organisations to understand the emotional responses of...

Deliveroo taps into Snowflake’s cloud data warehouse

Deliveroo, a British online food delivery company, has chosen Snowflake Computing’s cloud data...

Most enterprises don't trust their data

Less than one third (31%) of data specialists, including data analysts, data scientists and data...

Data 'ignorance' hampers positive customer experiences

Research indicates that 51 per cent of UK businesses struggle to draw valuable insights from data...

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Enhancing the dining experience for McDonald’s Belgium

McDonald’s Belgium partnered with Purple, Cisco Meraki and Socialspot to deliver a fast, free and secure guest WiFi network in over 80 restaurant locations across Belgium.

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Infrastructure