CTO and co-founder at Glassbox, Yaron Gueta, commented: “We’ve been working tirelessly on adding automatic insights functionalities that will help our Customers discover anomalies in the huge amounts of digital data we are already automatically collecting for them. Partnering with a Global Tier1 Bank on this project, Glassbox knows how to translate these unusual patterns into priceless business insights.”
Analyzing the massive quantity of data generated by today’s digital businesses along with business intelligence and traditional web analytics tools takes time and expertise. Using machine learning algorithms, Glassbox isolates issues in real time, supporting agile processes and rapid business decisions through its uncovered insights.
Digital businesses need to make sure their online channels work efficiently around the clock. Glassbox offers an all-rounded solution that automatically records, indexes and replays every digital session exactly as it was experienced by the person browsing your website or navigating your mobile app. But it goes far beyond capturing and replaying digital sessions, as it automatically maps and provides an aggregated view of all your customer digital journeys. Furthermore, it gives early signals for problems, such as drops in conversions, unusual bounces or customer churn. It also helps identifying Compliance and risk exposure, and can support IT in identifying where channels are performing badly and get down to root causes.
Yaron concluded, “Online businesses are evolving all the time. With new products and new offers, the digital environment is very dynamic. Therefore, our clients need to detect anomalies in a way that adapts to changes efficiently and effectively. And that’s what Glassbox helps them to achieve.”
