vivenu, known for its enterprise-grade ticketing solutions, has unveiled the vivenu Customer Segments feature, marking a significant shift in the live entertainment sector. Designed to reshape how event organisers comprehend and monetise their audiences, this innovation elevates vivenu from a traditional ticketing service to a comprehensive Event Experience Platform (EXP).
Addressing the widespread challenge of fragmented customer data, the feature alleviates difficulties in personalised outreach and loyalty building. As projected industry growth aims for USD 270.29 billion by 2030, moving beyond mere transactions to understanding fan behaviour becomes crucial. Despite CRM adoption hurdles, the need for integrated, intuitive solutions is clear.
The new feature operates as a real-time digital audience compass, converting intricate customer data into an invaluable asset within the vivenu platform. Jens Teichert, vivenu's CTO, remarked on the transformation: For too long, audience data's full potential was locked behind complex tools. vivenu Customer Segments provides precision and autonomy, unlocking unprecedented revenue streams and fostering loyalty.
Here are the key differentiators and benefits:
- Dynamic Real-Time Segments: Unlike static lists, these segments refresh continuously. New customer behaviours instantly adjust relevant segments, keeping insights actionable without manual intervention.
- Instant Embedded Insights: Organisers access pre-analysed metrics directly within the tool, bypassing the need for elaborate data pipelines or additional BI tools.
- Native Integration with Secret Shops: This unique feature offers hyper-targeted benefits and exclusive offers to segmented users, a level of precision challenging to achieve with standalone CRM systems.
- Comprehensive Data Querying: Enabling the query of all ticketing and donation data for a holistic customer view, simplifying complex external CRM and data pipeline issues.
As ticketing evolves beyond a mere sales function to a strategic marketing layer, vivenu Customer Segments empowers organisers to enhance ROI, build stronger connections, and drive higher conversion rates. Personalised strategies lead to an impressive 80% increase in purchase likelihood. This launch not only solidifies vivenu's position as a pioneer in the industry but also hints at a promising future for live entertainment innovation.
