Sunday, 20th October 2019

Cradlepoint unveils new EMEA Partner Program

Cradlepoint, a global leader in cloud-delivered LTE and 5G Ready wireless edge solutions, has introduced a new EMEA Channel Partner Program designed to serve its existing partner community better and recruit a larger number of new resellers and managed service providers before the end of 2019. The ‘Connecting Through Partners’ program enables Cradlepoint partners to offer best-in-class, cloud-managed 4G LTE edge solutions for branch, mobile, and IoT networks that provide a built-in pathway to 5G.

The new program, which has been developed based on feedback from Cradlepoint’s current partner community, also offers tailored benefits designed to compel partners’ continued performance, capability, and commitment to Cradlepoint.

Cradlepoint has grown to become the industry leader in cloud-managed and SD-WAN-enabled, wireless edge networking solutions for businesses, service providers, and government organisations. The Cradlepoint NetCloud Service combines cloud management and orchestration, cloud-controlled edge software, and purpose-built hardware backed by comprehensive software and support – all included in a single plan. The new ’30-Day-to-Revenue-Ready’ plan enables new partners to quickly integrate Cradlepoint solutions into their sales strategy and add new recurring revenue streams.

As a channel-driven company, Cradlepoint is dedicated to developing strong, effective relationships with partners that are focused on participating in the emerging Wireless WAN (WWAN) market, which is being fuelled by advanced 4G LTE services and 5G. In turn, partners can leverage key program advantages to help them establish and expand their WWAN business and differentiate their offerings in the market.

With Enterprise IoT becoming mainstream, Cradlepoint’s partnership with Microsoft Azure-IoT makes it easy to build and deploy new IoT applications across the WAN. This positions Cradlepoint and its partners for the WWAN future, the emergence of Private LTE, and evolution and super-fast speeds available from Gigabit LTE & 5G.

Jason Wells, Cradlepoint Vice President & General Manager, EMEA, commented, “This program has been designed to help every partner achieve more while building a successful future working with Cradlepoint. It has been created with the insight of our current partner community with the goal of broadening our EMEA channel base. With the onset of Gigabit LTE and 5G, demand for Cradlepoint solutions continues to accelerate, and we’re looking forward to working with all our partners—both new and old—as we ride the wireless WAN wave together.”

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