IGEL, a leading secure endpoint OS platform, and Climb Channel Solutions have announced the expansion of their joint Treadmill partner activation program through to April 2026. This decision follows the impressive outcomes from the program’s first full campaign cycle.
Treadmill aims to streamline partner onboarding and bolster customer engagement through a structured six-step approach. This initiative marries sales and technical instruction with demand generation and campaign support. Unlike conventional onboarding processes, Treadmill focuses on direct business development, effectively integrating enablement with actual sales prospects.
Key Results Achieved to Date:
- 151 qualified leads
- 51 end-user appointments
- £953K attributed pipeline, edging towards £1 million
Treadmill is about action – not theory,” said Justin Thorogood, Director, Channel & Alliances – UKI & APAC at IGEL. “Delivering innovative endpoint security requires more than training. Partners need confidence, real support, and meaningful customer engagement. That’s what this program delivers—and the results speak for themselves.”
The program’s success in the UK has prompted plans for regional expansion. “No other vendor we work with has a program that consistently delivers fresh pipeline like this,” said Brian Davis, VP, Sales UKI at Climb. “We’re planning a dedicated Treadmill for our UK and Irish partners – IGEL’s presence there is still an untapped opportunity, and we’re excited to grow together.”
“This UK pipeline achievement is just one of many we’re seeing as IGEL accelerates partner-led growth worldwide. The success of the Treadmill program with Climb Channel Solutions is a testament to the momentum building across our ecosystem, and we’re committed to scaling these results across the region.”— Darren Fields, VP Sales, UKI & APAC, IGEL.
Gerard Brophy, CRO at Climb, concluded: “We’ve seen more than 50 end-user appointments and strong momentum across our partner base. Treadmill is about execution – building skills, creating opportunities, and closing business. It’s a real catalyst for our partner ecosystem.”
